A premium online gaming and sports betting operator, bet-at-home, has entered a B2B partnership with EveryMatrix, the renowned technology, and content provider to the iGaming industry. The latest deal will see the Frankfurt-listed operator’s platform fully furbished with the advanced provider’s sportsbook and technological solutions.

Comprehensive delivery:

EveryMatrix delivers iGaming software, solutions, content, and services to the leading global operators. The company employs 700 people in ten countries with more than 200 clients distributed all over the world. It facilitates highly modular, adjustable, and compliant platform operations allowing operators to optimize the supplied solutions according to their needs and technological capabilities.

Overall platform improvement:

Under the latest partnership, the developer will use its OddsMatrix sportsbook and comprehensive turnkey solution, as well as the integrated software, to upgrade the bet-at-home casino platform and all the associated features to improve the operator’s overall online wagering facilities in terms of efficiency and profitability. The agreement will mark bet-at-home as one of EveryMatrix‘s largest sports clients and will apply to all markets of the operator’s presence including its basic German jurisdiction.

Worldwide coverage:

Bet-at-home will become one of EveryMatrix’s largest sports clients. The agreement covers all markets where bet-at-home is currently present, including its core regulated German market. The deal follows the German operator’s acquisition of the MGA license and the regulatory approval of the German gambling authorities.

Founded in 1999, bet-at-home became enlisted on Frankfurt Stock Exchange in 2004. The German-based company has developed its operations ever since to acquire more than 5.5 million registered customers worldwide to date. The company has also become a reputable sports betting brand across several European countries. The latest deal is expected to strengthen the market position of both partners.

Must-have sportsbook platform:

This latest news is a huge milestone…

Commenting on the partnership, Ebbe Groes, Group CEO of EveryMatrix, said: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. OddsMatrix is rapidly becoming recognized as the must-have modern sportsbook platform technology for global, tier-1 brands.”

Groes also said: “We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us, and in what we truly believe to be a market-leading product that will not only contribute to their ongoing success but also propel their sports offering to the next dimension.”

Marco Falchetto, CEO of bet-at-home, added:  “We have been thrilled with the results EveryMatrix have achieved within our casino division, therefore we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button! The combination of their outstanding track record, best-in-class technology, and enormous expertise made this an easy choice and we look forward to generating exceptional results together.”